Cartel Roasting Co. was built for the long haul — and for our community.
Over the years, we believe we have demonstrated resilience and adaptability in serving great coffee through some of the toughest economic chapters in modern history.
- In 2008, we just opened our cafe in Tempe in the height of the financial crisis.
- In 2009, during the global financial crisis, we expanded and opened our Campbell- Tucson café.
- By 2011, still in the aftermath of that recession, we opened two more locations — 1st Street in Downtown Phoenix and 5th Street in Scottsdale.
- In 2020, we faced the hard reality of closing our cafés during the COVID-19 pandemic, then restructured and revitalized our business — emerging more focused, efficient, and connected to our community than ever.
Each time, we’ve emerged more resilient, more connected, and more grounded in our purpose: to serve quality coffee and create meaningful spaces for our community.
Coffee’s Resilience in Uncertain Times
While no business is completely insulated from broader economic trends, coffee is often viewed as one of the more stable categories, even in downturns, based on historical data.
Because coffee is an affordable, everyday comfort, consumers rarely cut it from their budgets — in fact, it often becomes one of the few small luxuries people hold onto. Studies have shown that even when discretionary spending drops, coffee remains remarkably steady.
- According to the National Coffee Association, 46% of American adults drank specialty coffee daily in 2025 — the highest rate in 14 years.
- Industry analysts have long noted that coffee tends to be “recession-resistant,” maintaining demand as a low-cost indulgence that brings joy and routine to people’s lives. (Perfect Daily Grind)
Why That Matters for Investors
We can’t predict every shift in the economy, but we can point to our track record: Cartel has grown through financial crises, global uncertainty, and supply chain shocks. We’ve done it with care for our team, our guests, and the integrity of our craft.
Now, as we continue expanding our reach and roasting some of the best coffees in the world, we’re inviting our community to be part of that journey. You don’t need to be a qualified investor to join us — you can become a part owner for as little as $300.
We hope this moment reminds you that even when times feel unpredictable, Cartel’s foundation is steady — built on years of perseverance, community, and an unwavering love for coffee.
Join us on StartEngine and be part of what we’re building next.
— The Cartel Roasting Co. Team
This Reg CF offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.